Winners are grinners, losers can please themselves.

In one of the most creative pre-emptive campaign adds, which definitely struck a chord with the electorate and was hated by Labor diehards, I think because they know it's true, the Kevin O Lemon add only had to be aired for a couple of weeks before the federal Labor was gathering this morning to dump Rudd in favour of the Deputy Leader and first female PM of Australia Julia Gillard.

The slow talking Ms Gillard has been criticised for her ambitions and for being a single woman of age. She has also been criticised for her leftist leanings and for her inability to effect constructive policy during her deputy leader role where she is seen as part and parcel of the inaction that has been one of the main factors in the downfall of Rudd.

Kevin Rudd was elected on the Anti Work Choices platform, it was a vote against the previous (Howard) government and a policy in workplace relations that put the advantage firmly in the hands of employers and left employees powerless and without union backup in enterprise bargaining.

Rudd was probably the most popularly elected PM in some many years, but broken promises and back flips ( the ETS which he described as the most important moral decision, and the government paid advertising that he claims was a cancer on democracy) have seen his standings both with the community and within the party plummet recently.

Rudd is one of a very few PM's to have been put to the knife by the Party, and quite possibly will make history as the weakest PM ever, not only deposed by the party, but in his first term, and going out by not even contesting a party poll but allowing Gillard to be the only candidate after declaring the position vacant and elected unopposed.

Rudd will not be missed, and in future episodes of "Millionaire Hot seat" there will be defeated contestants saying "oh yeah I forgot about him."

It's a sad end for one so glib, one who has revelled in his world tour with his wife at the taxpayers expense, gushing like schoolgirls and basking in their self anointed world leader of importance status which did not go down well with the electorate and has gone down the same way with the party it seems.